A Digital Marketing Blog
As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. You get to think visually while the others on your team need to worry about such things as SEO dashboards and website maintenance. Color is a form of non-verbal communication. Every …
Knowing who is using your site is vital! This article will walk you through the basics of how to attach Google Analytics and start getting data about your audience.
It’s difficult to complete a race or identify a winner if there is no finish line. Goals help us to measure success and remedy failure. Like any aspect of your business, your online marketing deserves a set of short-term and long-term goals and objectives. An experienced web marketing and SEO professional can help you establish …
As a marketing technologist, I’m often trying find a dashboard view for my websites where I can also track marketing data. Some of these reports can be fairly comprehensive, especially when I build a dashboard for a single site. I also have some simple dashboards that allow me to get an instant snapshot for multiple …
Gone are the days when a simple marketing campaign with a spun message could sell the consumer. Consumers today are looking for a much more sophisticated and high quality marketing strategy before they take the plunge and trust a company. If you want a successful marketing campaign in 2020, you’ll turn the attention away from …
Welcome to Reach/Frequency, a digital marketing blog.