A Digital Marketing Blog
As a graphic designer and Creative Director, I always found it fascinating how something as simple as a single color can communicate so much. You get to think visually while the others on your team need to worry about such things as SEO dashboards and website maintenance. Color is a form of non-verbal communication. Every …
Many businesses have graphic identity guides. Some guides can fill up entire binders going into minute detail on every possible design scenario. These guides are an important piece in consistent branding, however, there can be a gap when it comes to individual ad campaigns. I’ve recently been noticing inconsistencies in what I’ll call spin-off pieces …
Gone are the days when a simple marketing campaign with a spun message could sell the consumer. Consumers today are looking for a much more sophisticated and high quality marketing strategy before they take the plunge and trust a company. If you want a successful marketing campaign in 2020, you’ll turn the attention away from …