A Digital Marketing Blog
Shawn 
Discover how Core Web Vitals influence both your search rankings and conversion rates in 2025. Learn about Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift—and why optimizing these page speed metrics can dramatically increase your website’s visibility and profitability.
Transform your Google Analytics 4 data into actionable insights with custom dashboards. Learn how to create focused views of your most important metrics and dimensions to track business goals effectively. Our step-by-step guide shows you how to build practical dashboards using both GA4 Explorations and Looker Studio.
Is your outdated content hurting your SEO? Learn when and how to implement content pruning in 2025 with our step-by-step audit process. Discover advanced strategies to identify, update, consolidate, or remove underperforming content to improve search rankings and user experience.
Is your website struggling to rank despite great content? Our essential technical SEO checklist for 2025 covers critical elements from site architecture and page speed to mobile optimization and structured data. Follow our actionable implementation blueprint to build a solid technical foundation for better rankings.
Boost your blog’s traffic by harnessing the power of authoritative backlinks. With over two decades in digital marketing, I’ve seen firsthand how strategic backlinking can elevate your blog’s visibility and authority, driving substantial traffic and setting your content apart in the competitive digital space.
The best Google Analytics alternatives in 2024 for website owners seeking user-friendly, privacy-focused, and detailed analytical tools. Discover platforms like Matomo, Clicky, Mixpanel, Fathom, Plausible, and Independent Analytics, each offering unique features to enhance your site’s data insights.
In 2024, the importance of mobile optimization and the website experience remains more critical than ever. While responsive technology in WordPress and other website builders simplifies the attainment of mobile responsiveness, this ease can lead to complacency among companies. Many neglect to rigorously test or audit their websites on mobile phones and tablets, overlooking the …