What is Reach and Frequency?

vintage advertising signs on a barn wall

Learn about the history and the importance of reach and frequency in advertising, detailing how to calculate, interpret, and optimize these metrics for maximum campaign effectiveness, alongside FAQs to deepen understanding.

Mastering Brand Consistency: Essential Strategies for Every Business

an image with the text Brand Consistency. and a magnifying glass highlighting a Starbucks cup.

The Crucial Role of Brand Consistency In the ever-evolving world of branding, maintaining a consistent public face is not just beneficial; it’s imperative. At my digital marketing agency, we’ve observed a significant gap in brand consistency, particularly in individual ad campaigns and spin-off pieces. Whether it’s newsletters, email marketing, or employee communications, the devil is …

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8 Ways to Improve Your Website Usability

In today’s digital age, a website is often the first impression that a customer has of a business. To ensure a positive user experience, it’s important to focus on website usability. These 8 practical tips to help improve your website’s usability and boost your business’s online presence.

Happy Holidays

Wishing you a very Happy Holiday season and a peaceful and prosperous New Year to you and yours from reach/frequency.

How To Improve Blog Traffic

A woman typing content into her blog to improve traffic.

Have you ghosted your blog? It seems like every blog starts with the right intentions — create compelling content that strengthens your brand and creates opportunities to convert readers to customers. But, after some time, it becomes more challenging to come up with topics and find writers. Pretty soon, your blog becomes stagnant and outdated. Here …

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