A Digital Marketing Blog
Have you ghosted your blog? It seems like every blog starts with the right intentions — create compelling content that strengthens your brand and creates opportunities to convert readers to customers. But, after some time, it becomes more challenging to come up with topics and find writers. Pretty soon, your blog becomes stagnant and outdated. Here …
What is Website Maintenance? In a nutshell, website maintenance is the work needed to keep your website working optimally, meeting the needs of your audience, and projecting a professional image of your business or organization. That’s a mouthful, and a bit abstract, so let’s use a metaphor to help. Think of your website as a …
It’s difficult to complete a race or identify a winner if there is no finish line. Goals help us to measure success and remedy failure. Like any aspect of your business, your online marketing deserves a set of short-term and long-term goals and objectives. An experienced web marketing and SEO professional can help you establish …
A/B (or split) testing refers the practice of comparing the effectiveness of two versions of a web page. Typically when we talk about A/B testing it’s in the context of a PPC, email, or other campaign designed to drive traffic to those pages. There’s no doubt that this sort of testing can yield valuable results …