Websites 101: Getting started with Google Analytics
Knowing who is using your site is vital! This article will walk you through the basics of how to attach Google Analytics and start getting data about your audience.
The Importance of Setting Short-term and Long-term Goals in your Online Marketing Strategy
It’s difficult to complete a race or identify a winner if there is no finish line. Goals help us to measure success and remedy failure. Like any aspect of your business, your online marketing deserves a set of short-term and long-term goals and objectives. An experienced web marketing and SEO professional can help you establish …
Multiple Domain Monitoring Dashboard with Google Data Studio
As a marketing technologist, I’m often trying find a dashboard view for my websites where I can also track marketing data. Some of these reports can be fairly comprehensive, especially when I build a dashboard for a single site. I also have some simple dashboards that allow me to get an instant snapshot for multiple …
Don’t Neglect A/B Testing Opportunities
A/B (or split) testing refers the practice of comparing the effectiveness of two versions of a web page. Typically when we talk about A/B testing it’s in the context of a PPC, email, or other campaign designed to drive traffic to those pages. There’s no doubt that this sort of testing can yield valuable results …
How consistent is your public face?
Many businesses have graphic identity guides. Some guides can fill up entire binders going into minute detail on every possible design scenario. These guides are an important piece in consistent branding, however, there can be a gap when it comes to individual ad campaigns. I’ve recently been noticing inconsistencies in what I’ll call spin-off pieces …
The Power of Authenticity in Content Marketing
Gone are the days when a simple marketing campaign with a spun message could sell the consumer. Consumers today are looking for a much more sophisticated and high quality marketing strategy before they take the plunge and trust a company. If you want a successful marketing campaign in 2020, you’ll turn the attention away from …
Welcome to Reach/Frequency
Welcome to Reach/Frequency, a digital marketing blog.