A Digital Marketing Blog
The Crucial Role of Brand Consistency In the ever-evolving world of branding, maintaining a consistent public face is not just beneficial; it’s imperative. At my digital marketing agency, we’ve observed a significant gap in brand consistency, particularly in individual ad campaigns and spin-off pieces. Whether it’s newsletters, email marketing, or employee communications, the devil is …
In today’s digital age, a website is often the first impression that a customer has of a business. To ensure a positive user experience, it’s important to focus on website usability. These 8 practical tips to help improve your website’s usability and boost your business’s online presence.
Wishing you a very Happy Holiday season and a peaceful and prosperous New Year to you and yours from reach/frequency.
Have you ghosted your blog? It seems like every blog starts with the right intentions — create compelling content that strengthens your brand and creates opportunities to convert readers to customers. But, after some time, it becomes more challenging to come up with topics and find writers. Pretty soon, your blog becomes stagnant and outdated. Here …
What is Website Maintenance? In a nutshell, website maintenance is the work needed to keep your website working optimally, meeting the needs of your audience, and projecting a professional image of your business or organization. That’s a mouthful, and a bit abstract, so let’s use a metaphor to help. Think of your website as a …
So you’ve decided to make the jump into WordPress. Maybe you’re migrating your business over to WordPress from an older website solution, or you’re brand new to owning or managing a website. Or maybe you’ve taken over managing an existing WordPress site and need to hit the ground running. This WordPress vocabulary guide should get …
Google Data Studio, now known as Looker Studio (still having trouble getting used to that name change) is a great tool for building out data visualization dashboards from the simple to very complex. Today I’m going to show you a quick and easy Data Studio SEO Dashboard. This SEO Dashboard is perfect for new sites, …