Don’t Neglect A/B Testing Opportunities

A/B (or split) testing refers the practice of comparing the effectiveness of two versions of a web page. Typically when we talk about A/B testing it’s in the context of a PPC, email, or other campaign designed to drive traffic to those pages. There’s no doubt that this sort of testing can yield valuable results …

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How consistent is your public face?

Many businesses have graphic identity guides. Some guides can fill up entire binders going into minute detail on every possible design scenario. These guides are an important piece in consistent branding, however, there can be a gap when it comes to individual ad campaigns. I’ve recently been noticing inconsistencies in what I’ll call spin-off pieces …

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The Power of Authenticity in Content Marketing

Gone are the days when a simple marketing campaign with a spun message could sell the consumer. Consumers today are looking for a much more sophisticated and high quality marketing strategy before they take the plunge and trust a company. If you want a successful marketing campaign in 2020, you’ll turn the attention away from …

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